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Annual Awards 2011

Tuesday, November 1st saw the fifth Footwear Friends Annual Awards presentations take place at the Musical Museum at Kew Bridge. The evening was generously sponsored by Annette Cove Associates, DHL, Pure, SATRA and The Northampton University, whilst the Awards were sponsored by Birkenstock, NPS, Philip Meltzer and BFA/FN PLATFORM.

Around 120 movers and shakers from the trade joined in the celebrations.

A raffle took place on the night of a gift voucher to the value of £1,000 kindly donated by Dune.

Just over £7,000 was raised for Footwear Friends during this evening.

Rose Choules

Winning the designers award in 2011 helped in many ways. Firstly it gave me confidence that what I was working on and my approach to the work was relevant, valued and celebrated, which in turn focused me with the short term and long term goals. In the short term I had a very busy December 2011 with a pop-up moccasin atelier in Selfridges Shoe Galleries. The funds from the award went towards making this as successful as possible, as I required an assistant and many other workshop resources during that time. Since then I have been able to produce a capsule wholesale collection, and work towards setting up an online shop which has all come from the foundations of winning the award last year. In the long term the support from Richard Kottler and affiliated members means I have an experienced sounding board and mentoring for all developments as the year progresses which is very valuable to me at this stage. So thank you Footwear Friends!

Rose Choules
Winner of the Designer Award 2011
Victoria Spruce

The Joe Meltzer Award with travel fund and mentor programme that I was incredibly lucky to receive has helped me incredibly over the past months. The travel fund allowed me to attend Premier Classe in Paris. As part of a new designer initiative with Arts Thread, I was selected to show at the trade fair with 9 other designers. Through showing at this fair I gained a huge amount of exposure with press and buyers from all over the world, expanding the visibility of my shoes and brand. Without the travel fund I would have had to turn the opportunity down.

The mentor part of my award has been a great experience and really helped to push my hunt for finding the right people to help start my brand. The extensive address book of the British Footwear Association and Footwear Friends means that no matter what you need help with, someone can be suggested and introduced for anything. Without access to this wealth of knowledge I would still be trying to find people and contacts that I would have otherwise not known about! I feel incredibly lucky to have been given this award and the help and support that comes with it. It’s a great initiative!

Victoria Spruce
Winner of the Joe Meltzer Travel Award 2011